Best Female Brand Mascots

These women rule

They’ve been with us for over a century now, greeting shoppers in store aisles, striking a pose on packaging, and popping up in TV spots and on the Web. If you’re a marketer, there’s more than a passing chance you’ve worked with one—and if you’re a shopper, there’s probably at least one of them already in your home. They are mascots—people or creatures who pitch brands to the public—and for a really old idea (the Michelin Man dates back to 1898), they have incredible staying power. By our count, there are some 140 major brand mascots out there.