Ad agency Iris Worldwide yesterday invited clients to come to its downtown New York office to come up with marketing ideas the old-fashioned way—no Web, no email, no smartphone, no nothing.
IDEA: It's no secret that holiday shopping, particularly offline, can be hell. Britain's Barclaycard, a credit- and debit-card company, doesn't claim to ease all the pain—just a portion of it. "Our personal view was that [Barclaycard's] previous ads depicted the whole purchasing process to be effortless just because the payment was.
Barclaycard launched a sweeping campaign last November to promote its NFL Extra Points card. The digital media buy included search and display ads on more than a dozen digital media platforms, but the financial services company’s Facebook ads outperformed them all, generating a 0.13 percent clickthrough rate versus the overall campaign’s average of 0.08 percent.
When Facebook filed to go public back in February, it simultaneously unveiled its advertising revenue for the first time and lost the ability to publicly discuss those numbers or refute critics because of a quiet period mandated by the Securities and Exchange Commission.
You might remember BBH’s 2008 commercial for Barclaycard with the guy jetting through life on a water slide—which was a metaphor for the speed and flexibility of Barclaycard’s “contactless” payment […]
Those wacky Brits are at it again. This time, the designers of a new office complex in Sheffield have installed a giant slide to whisk employees from the third floor […]