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IDEA: It's no secret that holiday shopping, particularly offline, can be hell. Britain's Barclaycard, a credit- and debit-card company, doesn't claim to ease all the pain—just a portion of it. "Our personal view was that [Barclaycard's] previous ads depicted the whole purchasing process to be effortless just because the payment was. Well, that wasn't true," BBH copywriter Tom Drew and art director Uche Ezugwu told Adweek in an email. "Sometimes shopping can be a bit much, though Barclaycard always makes their bit easy."