The Spot: Toy Overload

Paying for a gift is a lot easier than choosing one in BBH's Christmas ad for Barclaycard

IDEA: It's no secret that holiday shopping, particularly offline, can be hell. Britain's Barclaycard, a credit- and debit-card company, doesn't claim to ease all the pain—just a portion of it. "Our personal view was that [Barclaycard's] previous ads depicted the whole purchasing process to be effortless just because the payment was. Well, that wasn't true," BBH copywriter Tom Drew and art director Uche Ezugwu told Adweek in an email. "Sometimes shopping can be a bit much, though Barclaycard always makes their bit easy." In 90 seconds of pandemonium, the company's new Christmas spot from BBH follows a father on a solo expedition through a toy store—its bright lights and jolly music concealing a heart of darkness where panic lurks. There, he is practically assaulted by toys pleading to be bought—and finds that using his phone to pay with Barclaycard is the only stress-free moment of his visit.

@nudd Tim Nudd is a former creative editor of Adweek.