The Spot: Toy Overload

Paying for a gift is a lot easier than choosing one in BBH's Christmas ad for Barclaycard

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IDEA: It's no secret that holiday shopping, particularly offline, can be hell. Britain's Barclaycard, a credit- and debit-card company, doesn't claim to ease all the pain—just a portion of it. "Our personal view was that [Barclaycard's] previous ads depicted the whole purchasing process to be effortless just because the payment was.

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