Everyone knows babies make hilarious faces when they poop. For that matter, so do most adults. Whether or not knowing this universal truth entices you to watch a medley of babies' faces as they poop is a gamble that Saatchi & Saatchi London decided to take. Its "Pooface" video for Pampers baby wipes is literally 75 seconds of what I just described.
Coca-Cola unveiled its first work from Ogilvy Amsterdam a couple of weeks ago—a rousing, visually rich pan-European anthem that tried to raise some political issues and surely cost a ton to make. It did OK, with about 400,000 views on YouTube.
Who needs a Mayweather-Pacquiao rematch? Big Lots stages a "Battle for Ultimate Cuteness" between dogs and babies to promote the retailer's American Kennel Club Select products for dogs and B*loved line of baby goods.
Sweden is getting its high cheekbones all up in America's grill once again, asserting its Scandinavian superiority with this online spot for Wasa Crispbread.
How precocious are digital natives today? They take charge of things literally from birth, according to this somewhat terrifying spot from MTS Telecom, which the company claims is now the most-viewed ad ever to come out of India. The spot—created by Creativeland Asia, directed by Guy Shelmerdine from Smuggler Films and set to "I'm Coming Out" by Diana Ross—has 23.4 million views on YouTube (surpassing the previous Indian record holder, Lifebuoy's "Help a Child Reach 5" PSA, with 19 million). And its pint-size star fits snugly into a long line of famous unusually dexterous infants, from Evian's CGI babies all the way back to the original Internet dancing baby. Rather than just cavort about on roller skates, though, he spends his brief first moments of life Googling, stealing and taking selfies. And MTS quite clearly loves that about him. A rep tells us the company launched the ad in an innovative way—by seeding the spot as a BitTorent file and letting the country's digital natives find it on their own. And indeed, it got plenty of buzz before it was launched on the brand's official social channels. MTS Telecom has entered it in next week's Cannes festival and hopes to bring home a Lion. We'll leave it up to you to determine whether it deserves one. Credits below.
This morning, Shutterfly, a photo/card printing website, sent out a mass email congratulating tons of people on their newborn babies. Which would be incredibly thoughtful, had many of the recipients actually given birth.
Gavin McInnes has come a long way since his days at Vice. He rebranded himself as an adman (creative director at Rooster), and now he's even comfortable rolling around with his baby for the cameras. But of course, he still has an edge—so it's not just rolling around with the baby, it's fighting the baby.
IDEA: If you have kids, you may never have driven as fearfully as when you pulled away from the hospital with your firstborn. It's an auspicious moment to base an auto-safety ad around, and a perfect one for Volkswagen, it turns out, which is fine-tuning its Jetta targeting— traditionally singles—to include young married couples.
ETrade released its 2013 Super Bowl ad on Friday, showing the company's iconic talking baby boldly going where he's never gone before. The talking tot informs viewers that they could lose tens of thousands of dollars of their 401(k) money to hidden fees—then, in a photo montage, shows you what kind of epic world party you could enjoy for that kind of cash.