Why Celebrities Want You to Join Them in Painting One Fingernail Purple
Brand Marketing
Safe Horizon, a New York-based organization that supports domestic violence victims, launched a new, celebrity-filled PSA on Sunday. The promo is part of its "Put the nail in It" campaign [...]
23andMe Has New Personal Genetics Pitch From Arnold N.Y.
Brand Marketing
Better to know your genetic fate or not? In a campaign breaking this week for 23andMe, a California-based personal genetics company, Arnold New York argues in favor of testing as [...]
Arnold N.Y. President Resigns
Brand Marketing
Lynn Power, an Arnold veteran who has run the New York office as president for the past five years, has resigned and will leave late this summer, the Havas agency [...]
Kohler Co. Selects New Lead Creative Shop
Brand Marketing
Kohler Co. has found a new home. The New York office of Arnold has won the home-fixture company’s creative business after a review. The assignment includes traditional and digital advertising [...]
Arnold N.Y. Finds Digital Chief at Time Inc.
Brand Marketing
The crossover between agencies and media owners continues. This time, however, it's the other way around.