Proponents of New Food Marketing Guidelines Fighting Back
Brand Marketing
Feeling outgunned by the lobbying muscle of the food and advertising industries, proponents of the federal government's proposed voluntary guidelines on marketing food to children are fighting back.
Advertisers Likely to File Suit Over Harsh New Cigarette Warnings
Brand Marketing
The Food and Drug Administration unveiled new mandatory health warnings for cigarette packages on Tuesday; the warnings are the boldest seen thus far in the U.S., designed to scare the [...]
Supreme Court Seems to Side With Pharma in Big Advertising Case
Brand Marketing
WASHINGTON — Tuesday was a good day at the Supreme Court for healthcare industry researcher IMS Health, big pharma, and advertising. The day was tougher for the State of Vermont [...]
Starcom, ANA trying to stamp out ad jargon
Creativity
As a reporter, I'm on the receiving end of a seemingly endless string of idiotic buzzwords. Every industry has them, presumably as a way to separate insiders from interlopers. Or [...]