How the ANA Will Push for More Accurate Portrayals of Women in Ads
Brand Marketing
The clichéd, sexist portrayals of women and girls in advertising just took another blow from the ANA's Alliance for Family Entertainment (ANA AFE).
ANA Board Meets at Masters Conference to Hash Out Media Rebates
Brand Marketing
Association of National Advertisers board members attending the Masters of Marketing Conference in Orlando spent a full day behind closed doors Wednesday to discuss a number of issues, including whether [...]
Brand Marketing Leaders Will Address Media Rebate Controversy This Week
Brand Marketing
Just as marketers and advertising executives are set to converge on Orlando this week for the Association of National Advertisers' annual Masters of Marketing Conference, the contentious issue of media [...]
UPDATED: ANA Launches Fact-Finding Probe Into Media-Buying Kickback Claims
Brand Marketing
Are media agencies pooling media purchases to get rebates on the time and space they're buying and not passing those savings on to their clients? With another investigation set to [...]
As Firestorm Grows Around Media Kickbacks, the Industry Launches a New Task Force
Brand Marketing
It has been called (by 4A's President Nancy Hill, specifically) the ad industry's "elephant in the room." The issue? Allegations of media agencies pocketing discounts on volume media buys and [...]
New Survey Shows the Gap Between Clients and Agencies on Issues Like Compensation and Briefs
Brand Marketing
A new Association of National Advertisers survey of marketers and agencies reveals (perhaps not too surprisingly) little harmony and much discord.