UPDATED: ANA Launches Fact-Finding Probe Into Media-Buying Kickback Claims

Group's goal is to 'clean this mess up'

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Are media agencies pooling media purchases to get rebates on the time and space they're buying and not passing those savings on to their clients? With another investigation set to start, that question won't go away anytime soon.

The Association of National Advertisers is launching a search for a consultant to examine claims that media agencies are getting "kickbacks" from media sellers in the United States by buying media for multiple clients at the same time. 

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