Alexandra Shapiro

USA and The Verge Team Up for a Weekly Live Digital Mr. Robot Aftershow

Just one Mr. Robot aftershow episode wasn't enough for USA, so the cable network is going to make them a weekly—and digital—event for Season 2.

Facebook Gamers Watched Graceland Video 1 Million Times in Brief Effort

USA Network says it got 1 million views from a two-week campaign last month that rewarded social gamers on Facebook if they watched a promotional video for its Graceland show.

USA to Launch 6 ‘Social TV’ Tie-ins Aimed at Superfans

USA is doubling down on its commitment to digital media this year, with a broad portfolio of ancillary projects—six, covering the network's slate of originals—to boost viewership, attract mega fans, and provide deeper ad integrations for the shows' partners while the series are running.