Air Wick Captures the Scents of Individual Homes for the Seniors Who Are Leaving Them
Creativity
Here are a few fun facts about our sense of smell: The human nose can detect at least 1 trillion distinct scents. Among the most pleasant are vanilla, citrus, cinnamon, [...]
4 Brands Unplugged for Earth Day to Brainstorm—Vote for Their Best Ideas
Brand Marketing
Ad agency Iris Worldwide yesterday invited clients to come to its downtown New York office to come up with marketing ideas the old-fashioned way—no Web, no email, no smartphone, no [...]
Reckitt Benckiser Reviews 3 Brands
Reckitt Benckiser has launched a global creative review of three of its biggest brands: Finish, Air Wick and Clearasil. Reckitt's global lead agency, Havas Worldwide, is the incumbent and is [...]