Anti-Tobacco Nonprofit Reviews Ad Business
Brand Marketing
Legacy, the national public health nonprofit created to advertise the dangers of tobacco use, is reviewing its advertising business. In play are both creative responsibilities and media planning and buying, [...]
Roster Shops Chase Global Smirnoff Brand
Brand Marketing
Sources describe Diageo’s global review of its Smirnoff vodka brand as a roster shop affair.
TurboTax Contacts Creative Agencies
Brand Marketing
As TurboTax emerges from the dust of a hyper-competitive tax-preparation season, the brand is already thinking about next year.
Petco Reaches Out to Creative Agencies
Brand Marketing
Major U.S. pet care chain Petco is reviewing its advertising business, according to sources. The company, which has more than 1,100 stores nationwide, has contacted creative shops in recent weeks, [...]
Four Finalists Pitch HHGregg’s Business
Brand Marketing
HHGregg is in the late stages of an advertising review, with four agencies preparing for final pitches later this month, the retailer has confirmed. Both creative and media efforts are [...]
Stainmaster Shifts to GSD&M [Updated]
Brand Marketing
Stainmaster carpet has found a new home. The company shifted its creative and media business to GSD&M after a review, the agency has confirmed. Annual media spending is estimated at [...]