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ADT is reviewing its advertising business in a series of separate but parallel pitches, sources said.
The security company has issued individual requests for proposals for its creative, digital and media assignments, according to sources. Agency replies are due back in about two weeks.
In the RFPs, ADT estimates its total annual media spending at $100 million. The company, which is based in Boca Raton, Fla., describes itself as the largest security company in the U.S.,
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