Four Finalists Pitch HHGregg's Business

Zimmerman Advertising has handled the account since '07

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HHGregg is in the late stages of an advertising review, with four agencies preparing for final pitches later this month, the retailer has confirmed.

Both creative and media efforts are in play. So creative shops are partnering with media agencies to pitch the business.

HHGregg, which sells electronics and home appliances, spent more than $106 million in media last year, up slightly from $100 million in 2011, according to Nielsen. Those figures don’t include online spending.

Sources identified the creative finalists as the Chicago offices of DDB, Leo Burnett and Schafer Condon Carter and the incumbent, Zimmerman Advertising in Fort Lauderdale, Fla.



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