Domestic Abuse Allegations Cause Brands to Rethink Sponsorships
Brand Marketing
NFL star Ray Rice indicted on charges of assault and domestic abuse.
App Lets Fans Play New Call of Duty Game With Their Sports Heroes
Performance Marketing
Most gamers would say nothing beats the multiplayer experience—especially for a first-person shooter saga like Call of Duty, which just released its tenth installment, Ghosts, to millions of devoted fans.