What’s the Shop Behind the Jennifer Aniston Aveeno Ad?
Brand Marketing
Add Aveeno to the growing list of Johnson & Johnson brands that Roberts + Langer DDB handles.
Fey and Poehler Lead Golden Globes to 6-Year Ratings High
Tina Fey and Amy Poehler not only made the Golden Globes fun again, but they also helped deliver the award show’s highest ratings in six years.
Do Not Consider These Funny but Fake ‘For Your Consideration’ Ads
Creativity
The litany of "For Your Consideration" ads that precede each year's Academy Awards are just about the saddest display of desperation in modern marketing—which is saying something. The countless pleas [...]
Shtick’s Ahoy: Billy Crystal’s Oscars Draw 39.3M Viewers
ABC may have played it safe with its telecast of the 84th Academy Awards, but Sunday’s rather toothless affair appears to have paid off in the ratings. According to preliminary [...]
Miracle Whip Unveils Storytelling Campaign
Brand Marketing
You say you hate Miracle Whip, but have you tried it? That’s the core question behind mcgarrybowen Chicago’s new campaign for the Kraft sandwich spread. The effort, which launches this [...]
‘People’ Magazine Rolls Out the Red Carpet
Performance Marketing
This Sunday night, millions of viewers will tune into the Academy Awards to find out who takes home film’s top honors—and see who makes the “Best Dressed” lists.