ABC Strikes Gold With the Oscars

Network sells out broadcast, fetching $1.7 million per :30

With just under three weeks to go before the film world descends on Hollywood’s Dolby Theatre, ABC has sold the last available inventory in its broadcast of the 84th annual Academy Awards.

Minutes after Walt Disney Co. chief financial officer Jay Rasulo told investors that ABC was “virtually sold out” of its Oscars inventory, the network rushed to confirm that it was in fact completely booked for the Feb. 24 event.

Rasulo said ABC had sold “the vast majority” of its Oscars spots before Christmas.

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