AAM

Adobe, MPA Unveil Tools For Measuring Digital Magazine Ads

Since the inception of digital magazines, publishers have struggled to get advertisers to commit to tablet and other mobile content as they do with print. But a lack of measurement standards across a multitude of screen sizes and devices has made it hard to build advertisers' confidence in the medium.

Gun Publications Are a Bright Spot for Magazine Circulation

It hasn't been a particularly great year for magazine circulation, but one category is shining as a beacon of hope for the American publishing industry: guns.

Magazines Face New Circulation Requirements

It may have taken more than six years, but the Alliance for Audited Media (formerly the Audit Bureau of Circulations) has finally passed a rule to make publishers release their sales data in a timely manner. Today, the AAM announced that it will require U.S. magazines with a circulation of more than 250,000 to submit per-issue data through its online Rapid Report database.

Pubs That Go Digital-Only Face New Requirements

Newsweek might have been the most high-profile magazine to go digital-only, but it's probably not the last.