Doctor Doom vs. Captain Optimist: Why AAM Numbers Don’t Tell The Full Newsstand Story
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Last month, Baird Davis – or Doctor Doom as he was called in a post by BoSacks – pointed out that the newsstand was dying. Davis used Alliance for Audited Media (formerly Audit Bureau of Circulation) numbers to demonstrate the ongoing drop in titles and overall sales.
Yes, Baird Davis is correct: There is a major drop in circulation for AAM member titles. While I recognize his point that numbers are down severely, the focus on the AAM audited titles (mostly for advertising ratebase) is not a fair comparison.
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