Adobe, MPA Unveil Tools For Measuring Digital Magazine Ads

Hoping to build advertisers' confidence in the medium

Since the inception of digital magazines, publishers have struggled to get advertisers to commit to tablet and other mobile content as they do with print. But a lack of measurement standards across a multitude of screen sizes and devices has made it hard to build advertisers' confidence in the medium.

@adweekemma emma.bazilian@adweek.com Emma Bazilian is Adweek's features editor.
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