It hasn't been a particularly great year for magazine circulation, but one category is shining as a beacon of hope for the American publishing industry: guns.
American Rifleman and America’s 1st Freedom, both of which are benefits of NRA membership, saw their circulations increase 14 percent to 1.9 million and 8 percent to 545,019, respectively, in the first half of the year versus the year-ago period. Handguns and Guns & Ammo, published by InterMedia Outdoors, saw their circ jump 16 percent to 137,648 and 7 percent to 416,224, respectively.
Those numbers notwithstanding, overall circulation of 390 measured titles declined about 1 percent in the first half, with newsstand sales down 10 percent, according to newly released data from the Alliance for Audited Media (formerly the Audit Bureau of Circulations).
