Gun Publications Are a Bright Spot for Magazine Circulation

Industry is flat overall, with digital up significantly


It hasn't been a particularly great year for magazine circulation, but one category is shining as a beacon of hope for the American publishing industry: guns.

American Rifleman and America’s 1st Freedom, both of which are benefits of NRA membership, saw their circulations increase 14 percent to 1.9 million and 8 percent to 545,019, respectively, in the first half of the year versus the year-ago period. Handguns and Guns & Ammo, published by InterMedia Outdoors, saw their circ jump 16 percent to 137,648 and 7 percent to 416,224, respectively. 

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