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Outdoor Apparel Brand Marmot Will Introduce Its Furry New Mascot at Super Bowl 50

Brand Marketing

By Patrick Coffee

Marmot wants to bring things back to nature in its first-ever Super Bowl ad. The outdoor apparel and gear retailer's campaign comes from Goodby, Silverstein & Partners, which won the [...]

Performance Marketing

Infographic: What Fans of This Year’s NFL Playoff Teams Buy

By Marty Swant

Brand Marketing

Shock Top and Michelob Ultra Will Share the Super Bowl Spotlight With Bud and Bud Light

By Kristina Monllos

Creativity

Will Taco Bell’s Big Super Bowl Reveal Be the Cheese-Engorged Quesalupa?

By Kristina Monllos

Brand Marketing

Doritos Announces the Finalists for the Last Installment of ‘Crash the Super Bowl’

By Kristina Monllos