2012 Super Bowl Ads

How Facebook’s Open Graph Impacted ‘USA Today’s Super Bowl Ad Meter

This year marked the first time USA Today digitized its 23-year-old Super Bowl Ad Meter by rolling it out to Facebook in app form.

Portrait: Red Tettemer + Partners

Specs

Super Bowl Ads Generate $11 Million in Free Media Impressions

Online views have effectively returned a huge chunk of Honda’s Super Bowl investment, as the automaker earned itself some $4.42 million in free media impressions in the three days after Super Bowl XLVI.

Good Luck Finding Your Brand on Facebook

Met Life and Teleflora are among the brands whose Super Bowl spots either asked viewers to “find us on Facebook” or featured a Facebook icon rather than a website address. In an era where Facebook pages are close to becoming akin to the AOL keyword found in ads in the late 1990's, that type of a call to action is quickly becoming standard.

CareerBuilder “Work Trip” – 2012 Super Bowl

CareerBuilder "Work Trip" - 2012 Super Bowl

MetLife, “Everyone” – 2012 Super Bowl

MetLife, "Everyone"

Acura “Transactions” – 2012 Super Bowl

Acura "Transactions" - 2012 Super Bowl

Century 21 “Smarter Bolder Faster” – 2012 Super Bowl

Century 21 "Smarter Bolder Faster" - 2012 Super Bowl

E*Trade “Fatherhood” – 2012 Super Bowl

E*Trade "Fatherhood" - 2012 Super Bowl

Audi “Vampire Party” 2012 Super Bowl

Audi "Vampire Party" 2012 Super Bowl