Zynga Launches Its Biggest Hit in Japan as "FarmVillage"

It has a new name, new graphics and different gameplay. But FarmVillage is still at its core FarmVille, a game that Zynga hopes will fill Japan with virtual cornstalks and cows.

Zynga is launching FarmVillage tonight in Japan on Mixi, the Japanese social network that’s partially owned by Zynga investor Softbank. Unlike the Facebook or iDevice version of the game, FarmVillage is built for feature phones, which are what most of Mixi’s userbase has.

The result looks a bit different from what you may be used to.

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