Zynga Brings Back Offers And Begins Testing New "Engagement Ads"

This evening Mark Pincus, the CEO of Zynga, announced on his blog that Zynga would begin phasing back in offers after temporarily shutting them down due to the whole “ScamVille” controversy. The primary source of controversy was IQ Quiz advertisements which we’ve covered extensively on AllFacebook over the past year. While sources vary on how large of a revenue stream offers were, sources stated that accounted for upwards of 33 percent of Zynga’s revenue.

So what does this mean for Zynga? Most obvious is the immediate increase in the company’s bottom line.