Yahoo Looks to User Favorites As It Gets Back Into Web Vids
The NYTimes’ Brian Stelter reveals that Yahoo is getting back into Web video production with the launch of a Web show about celebrity mothers called “Spotlight to Nightlight“. It will be hosted by Miss USA-turned-Doritos girl Ali Landry.
“Spotlight to Nightlight” was a natural extension of OMG, Yahoo’s upbeat entertainment project. Sibyl Goldman, the head of entertainment for Yahoo, said the producers of the two-year-old site saw traffic spikes around stories about celebrity baby names and photos and “started programming more content” that related to the subject.
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