Facebook Gifting App Wrapp Expands Offerings With Blackhawk Network Pact

By David Cohen 

Social gifting application Wrapp reached a multiyear agreement with prepaid and financial payment provider Blackhawk Network’s Blackhawk Digital platform, under which national and local retailers that offer electronic gift cards via Blackhawk will have access to Wrapp’s marketing platform, enabling Wrapp to add those retailers to its stable.

Blackhawk said its Gift Card Mall draws some 160 million consumer visits weekly through its network of grocery stores, big-box chains, convenience stores, pharmacies, specialty stores, Internet retailers, and mobile channels.

Wrapp Co-Founder and CEO Hjalmar Winbladh said:

Blackhawk’s network of retailers is nothing short of awesome, and its platform has made it super-fast and easy for us to integrate. By combining forces, our users get the best choice of retailers possible to always have that perfect gift.

And Blackhawk Network President Talbott Roche added:

Combining Wrapp’s mobile app with our retail network means that this holiday season, people can gift a digital gift card to an online friend from their retailer of choice. The powerful combination of Wrapp’s mobile and social reach on Facebook with Blackhawk Digital’s network of retailers provides consumers with the best possible online gift-giving experience, bar none.