Would You Trade Free Cellphone Calls for Advertising?
It’s a reasonable question, and one that some European consumers will soon have a chance of answering. The New York Times reports that British cellphone users will get their first look Monday at a new mobile service called Blyk, which will offer subscribers some free calls and text messages in return for their agreeing to accept advertising on their phones.
“Compared with the hundreds of billions of dollars that mobile operators generate annually in fees from callers, text-message users and other network users, mobile advertising remains a tiny business,” the report said.
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