WORLD CUP: Netherlands’ Late Magic Vs. Mexico Yields 35M Facebook Interactions From 19M+ Users

By David Cohen 

WorldCupNetherlandsMexicoTotal650The Netherlands stunned Mexico late in Sunday’s elimination-round match at 2014 FIFA World Cup Brazil, and according to the Facebook Data Science Team, the game generated some 35 million interactions (posts, comments, and likes) on the social network, from more than 19 million users.

The two players who were the subject of the most buzz were Arjen Robben of the Netherlands and Guillermo “Memo” Ochoa of Mexico, and the match’s top five social moments were:

  1. Giovani dos Santos scores in the 48th minute to give Mexico a 1-0 lead.
  2. The final whistle.
  3. Klaas Jan Huntelaar of the Netherlands converts on a penalty kick after teammate Robben drew a foul, giving his squad a 2-1 lead in the 94th minute.
  4. Wesley Sneijder of the Netherlands scores off a corner kick in the 88th minute, tying the match at 1-1.
  5. Javier “Chicharito” Hernandez enters the game as a substitute for Mexico in the 75th minute, replacing Oribe Peralta.

The top five demographic groups discussing Sunday’s game on Facebook were:

  1. Men 18 through 24.
  2. Men 25 through 34.
  3. Women 18 through 24.
  4. Women 25 through 34.
  5. Men 35 through 44.

The top five countries discussing the match were:

  1. U.S.
  2. Mexico
  3. Brazil
  4. Indonesia
  5. Netherlands

The top five Netherlands players in terms of buzz on the social network were:

  1. Robben
  2. Sneijder
  3. Robin Van Persie
  4. Huntelaar
  5. Dirk Kuyt

And the top five from Mexico were:

  1. Ochoa
  2. dos Santos
  3. Rafa Marquez
  4. Chicharito
  5. Héctor Moreno


Image of Netherlands fans courtesy of Shutterstock.