World Cup: More than 1 billion interactions on Facebook

By Justin Lafferty Comment


As the U.S. men’s national team prepares to battle Belgium in the 2014 World Cup, Facebook recently announced that there have been more than 1 billion interactions on the social network about the games.

Facebook has never seen an event with more than 1 billion interactions on the site. On Saturday alone, there were more than 75 million posts, comments and likes from 31 million people about the match between Brazil and Chile.

Facebook also released data related to the popularity of players’ posts.

Of the top 20 most-liked Facebook posts by World Cup athletes during the tournament, a combined 12 of them are by Brazilian teammates Neymar and David Luiz:

Top 20 Facebook player posts with the most likes:

  • Neymar – 7
  • David Luiz – 5
  • Leo Messi – 4
  • Cristiano Ronaldo – 3
  • Bastian Schweinsteiger – 1

Eleven player posts have more than a million likes:

  • Neymar – 7
  • Leo Messi – 3
  • Cristiano Ronaldo – 1

Facebook commented on the popularity of the World Cup:

One Billion. That’s how many World Cup-related posts, comments, and likes 220 million people on Facebook have made in the course of conversation since the tournament began on June 12. Engagement on Facebook around the knockout matches over the weekend pushed the overall interactions number over the 1 billion mark.

Facebook generally sees a large amount of conversation around sporting events, but the World Cup has proven to be a unique moment. Facebook’s data editors have never measured an event — sports or otherwise — that has topped a billion interactions.