Will All Media Companies Launch Ad Networks?
MySpace recently announced that they will be launching an ad network that will enable advertisers to place ads across the social network. Facebook has also launched their own Social Ads system that many are speculating will evolve to a self-serve model similar to Google’s Adwords offering. According to Peter Kafka, MySpace’s new ad network may actually expand across other News Corp sites.
This move by Fox Interactive Media got me thinking. What if other media companies decided to launch their own ad networks? One of Google’s future goals is to automate the majority of the advertising industry.
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