Facebook Developer Wildfire Adds Video Contests

By David Cohen Comment

Facebook marketing vendor Wildfire now offers users the ability to run video contests on YouTube, tying that option in with its integration with Facebook, Twitter, and LinkedIn.

The company said brands including Dairy Queen, Mercedes-Benz, Western Union, and Sony have already successfully run video contents on Facebook using its platform, adding that the addition of YouTube will allow its clients to:

  • Share sample video entries with potential contestants, rather than relying on text descriptions.
  • Reward entrants with desirable prizes, since users who submit videos are likely to be brand loyalists.
  • Simplify the ability for contestants to submit videos.

Wildfire Chief Executive Officer Victoria Ransom said:

Video contests are one of our top three most effective promotion formats in terms of generating user views, which makes sense because people love to watch, share, and vote on videos that others submit.

By extending the Wildfire platform to support YouTube, we are pleased to make the benefits of running video contests on YouTube available to our enterprise customers.

Readers: Have you ever participated in video contests on Facebook, either as an entrant or a voter?