Why A "Neutral Retweet" Doesn't Work

This week, journalists on Twitter have been feverishly discussing the new AP guidelines for retweeting. In a nutshell, the AP outlined how journalists should retweet without endorsing the original tweet – but many thought their method was archaic, out of touch or just plain strange.

Enter Poynter’s Jeff Sonderman. Sonderman put forward a suggestion that journalists use “NT” to mean “neutral retweet” when they want to eliminate bias in their retweeting. But despite his best intentions, this was received as a joke, at best, or inane at worst.

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