The Republican candidates are facing off against one another for the coveted spot of Presidential nominee to go head-to-head against Obama in the US elections this November. And all of them have invested considerable efforts into courting the social media crowd.
So just how are they doing on Twitter? HubSpot’s Dan Zarrella did some analysis and created this infographic to explore this question.
Zarrella took a look at the top four frontrunners in the Republican race: Mitt Romney, Newt Gingrich, Rick Santorum and Run Paul.
For each, he looked at what he called the “obvious” numbers, including followers, retweets and mentions. He also explored things like how many retweets per followers these candidates see, the link percentage of their tweets, and the reply percentage of their tweets. Lastly, Zarrella took a closer look at Twitter “penetration” in two of the upcoming primary stats, South Carolina and Florida.
Some interesting things pop out from this infographic. For instance, while Newt Gingrich has, by far, the most Twitter followers (a phenomenon that was explained by some digging from Mashable), Ron Paul sees the highest average retweet per tweet he sends out at about 80.
Ron Paul also enjoys the highest engagement level of the four, as measured by Zarrella’s retweets per follower.
It’s also interesting to see how many replies these candidates send out (indicating how conversational they are), and how much content they share in terms of links.
You can explore this infographic below: