Who Wields The Most Influence On Facebook?

By Justin Lafferty 

Who really has the most influence on Facebook: Men or women? Married people or singles? That’s what two New York University scholars wanted to find out. Their study, published in Science Magazine, revealed some interesting data points.

Thousands of Facebook users were polled for the study. Here are some of the juicy tidbits:

  • Men are 49 percent more influential than women.
  • Women are 12 percent less susceptible to influence than men.
  • Women exert 46 percent more influence over men than over other women.
  • Users older than 31 are 51 percent more influential over their friends than those under 18.
  • Singles are 113 percent more influential than people in a relationship.
  • Singles are also 128 percent more influential than those who list their relationship status as “it’s complicated.”

One of the NYU scholars, Sinan Aral, explained the motivation for the study to New Scientist magazine:

Finding influential people is all the rage today. If two friends adopt a product one after the other, current methods have a hard time distinguishing whether it is because of peer influence, or rather that the friends simply have similar preferences.

Readers: Are you surprised with these results, or did you kind of have a feeling that the findings were true anyway?

Image courtesy of Shutterstock.