Klout Now Measures Your Facebook Influence

As of yesterday, Klout -the app that measures “your overall online influence”- can be used to assess your Facebook influence. This means that if you use Facebook as a promotional or marketing tool (or if you are one of those curious bees that want know how popular you actually are among your friends), you can now tangibly see how the content you put out there generates further discussion and/or engagement. Sounds amusing, doesn’t it?

But how does the app actually measure your online “influence”? In the case of Facebook, Klout will measure your “achievements” by scoring Comments, Likes, Unique Commenters, and Unique Likers inspired by the content you have posted.