Last night, Hollywood honored some of the best performances of 2015 at the Golden Globe Awards. While the passing of pop culture icon David Bowie has taken over the social chatter this morning, make no mistake: the Golden Globes unfolded live both on television and on social media.
On Twitter, which has become the home of real-time social TV viewing, the awards generated 4.4 million Tweets from the red carpet, behind the scenes, fan responses and the Periscope campaign #SmartGirlsAsk.
According to Amobee Brand Intelligence, Lady Gaga, who won an award for her role on American Horror Story: Hotel, was the most talked about celebrity of the night with 141,147 mentions. Leonardo DiCaprio also won an award and was runner up for most talked about during the ceremony. There was an interesting crossover between the two, where Gaga was making her way to accept her award and Leo was caught reacting.
Of course, reaction GIFs and memes ensued.
— Yahoo Movies (@YahooMovies) January 11, 2016
Yahoo may have declared Leo’s reaction “winning” the night, but as the most talked about celeb both on the red carpet and during the show, Lady Gaga was clearly the star of the show. While not among the best dressed, Jennifer Lawrence was among the most talked about both before and during the show with more than 80,000 Golden Globe related tweets. This year, Lawrence wasn’t caught stopping at McDonald’s or tripping her way onto the stage, but scolding a reporter for looking at his phone during a backstage interview.
Behind the scenes streaming on Periscope featured Q&As with the stars as part of Amy Poehler‘s #SmartGirlsAsk campaign, where celebs were asked questions beyond what they were wearing. Here’s how Emmy Rossem responded to the fan submitted question about dealing with rejection:
— Golden Globe Awards (@goldenglobes) January 11, 2016
Check out the list of most Tweeted celebrities below.