What the Rise of Native Video on Facebook & Twitter Means for Brands

Native video will be one of the dominant elements of major social networks in the years to come. Here’s a look at some of the key concerns for brands

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Winter storm Juno was what finally did it for me. I’d been seeing more and more autoplay videos in my Facebook News Feed over the previous few months, but during the storm it seemed like 2/3rds of the stories in my Newsfeed were native videos. There were plenty from people enjoying their snow days, as well as a huge number from brands or publishers I follow.

Video, it’s been pointed out, is having something of a moment right now.

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