What Is Foursquare Planning By Working With LivingSocial?
Foursquare co-founder and CEO Dennis Crowley told the Wall Street Journal in an interview that his company is passing on daily coupons from these marketing partners to Foursquare users while taking a cut of the revenue. “We are trying to see if our targeting works and how users will react,” Crowley told the Journal.
Foursquare is starting a new marketing component to its trendy mobile apps. The location-based service platform has incorporated daily deals with partners Living Social, Gilt City, BuyWithMe, zozi and AT&T (YP.com deal of the day) in Atlanta, Dallas/Ft. Worth, and Los Angeles.
Foursquare co-founder and CEO Dennis Crowley told the Wall Street Journal in an interview that his company is passing on daily coupons from these marketing partners to Foursquare users while taking a cut of the revenue.
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