What Influences the Social Consumer? [Infographic]

By Kenna McHugh 

Today, search on the web is the principal influence consumers use to purchase a product or service. Depending on the consumer, they might turn to their friends on Facebook or search the web using Google. If a company has a brand to sell, they should know what social media channels they need to be using to reach their audience and the company’s SEO needs to be impeccable.

For example, if you plan a vacation, do you check Facebook for the best deals? Perhaps, you call a travel agent for her professional input based on her online contacts. Or, do you Google your destination and find a review site of a resort you discovered online.

What about movies? Do you check what your friends liked on Facebook or do you visit Fandango or Rotten Tomatoes to get a good idea for which movie is the best one to see.

No matter how you collect your information to make a decision about purchasing a product or service, social media has crept into our lives helping us process information in order to make decisions based on what we have learned through the Internet. The process can be done on anything from buying car to downloading music to purchasing an airline ticket.

This infographic is brought to you by M Booth and Beyond. It analyzes the similarities and differences between high and low sharers when it comes to different purchasing decisions. High sharers are 3 times more likely to recommend a product than low sharers. Are you a high sharer or low sharer?