What Does Facebook's Latest Algorithm Change Mean for Publishers?

According to Facebook, users don't seem all that interested in news, preferring to engage with updates from friends and family instead.

Facebook’s position as the world’s biggest social hub seems to be a delicate balance, and it’s constantly pivoting to satisfy both users and customers. Case in point: despite a drive toward biasing news content, Facebook users may not care all that much about news, showing a preference instead for updates from family and friends.

According to an official post from Facebook, the goal is always to build a better news feed, and the primary strategy used to achieve this will be to surface more posts from friends and family.

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