We Are Social Adds Paid Media Support

By Justin Lafferty 

Social media agency We Are Social has primarily focused on earned and owned media, but the company feels that as the lines between paid, earned, and owned Facebook media are becoming blurred, it’s time to expand its offerings. We Are Social announced that it is offering support for companies that plan to pay for advertising on Facebook and other social media sites. The company hired David Gilbert, formerly of TBG Digital, to run this new program.

We Are Social is mainly known for research and insight, as well as its strategic and creative work with owned and earned media. The company has worked with major clients such as Heineken, Adidas, and Heinz. Now, with the hire of Gilbert from TBG Digital, We Are Social feels that it is uniquely positioned to take on paid advertising.

The company notes that this new service will help marketers deal with the convergence between owned, paid, and earned media on Facebook and other sites — such as when Facebook asks a brand to promote posts instead of just simply buying an ad. We Are Social will provide support for planning and purchasing advertising on Facebook, Twitter, LinkedIn, Tumblr, and Sina Weibo.

Gilbert explained how We Are Social can now offer what no one else can:

We can also compete head-to-head against any generalist media agency because we have more specialist knowledge and a better approach to Facebook than them – our team includes experienced people from original Facebook API (application-programming interface) Alpha Partners, so there’s no one out there who has more knowledge of Facebook paid media than us.