REPORT: Facebook In Talks To Acquire Waze

By David Cohen 

Another billion-dollar deal may be on tap for Facebook, as Calcalist, a daily newspaper in Israel, reported that the social network is in talks to acquire satellite navigation startup Waze for $800 million to $1 billion.

According to Calcalist, Facebook and Waze are negotiating under advanced due diligence, and talks began six months ago. The newspaper added that Waze reportedly also negotiated with Apple, which Apple denied.

Calcalist reported that Waze has 45 million users, tripling its total from 15 million over the course of 2012, and it boasts a 10 percent share of the U.S. navigation application sector, second only to Google Maps.

If the transaction goes through, Facebook is not expected to make any significant changes to Waze, according to Calcalist.

Speculation about Facebook acquiring Waze first surfaced last August.

Facebook’s other billion-dollar deal, its acquisition of photo-sharing app Instagram, actually ended up being a $715 million deal when it was finalized.

Readers: How would acquiring a satellite navigation app help Facebook?