Warner Bros. Digital Distribution announced it will expand its test offering of movies for rental through Warner Bros. Entertainment’s Facebook Movie Pages. Starting today at 10:00 pm Pacific Time and 1:00 am Eastern Time, users will be able to rent five additional titles directly through each film’s official Facebook Page using Facebook Credits. The films include “Harry Potter and the Sorcerer’s Stone,” “Harry Potter and the Chamber of Secrets,” “Inception,” “Life as We Know It” and “Yogi Bear.”
To rent a film, consumers simply click on the “watch now” icon to apply their Facebook Credits, and within seconds they will begin enjoying the film. This offering is presently available only to consumers in the United States.
“We’re pleased to expand our test with a variety of titles that will appeal to a broad audience,” said Thomas Gewecke, President of Warner Bros. Digital Distribution. “These titles have substantial followings on Facebook. The Fan Pages for ‘Harry Potter’ and ‘Inception’ alone are two of the most popular and active communities on the site.”
Fans will have full control over the film while watching it through their Facebook account for up to 48 hours from purchase. They can choose to watch it in full screen, pause the movie, and resume playing it when they log back into Facebook. Users will also have full Facebook functionality including the ability to post comments on the movie, interact with friends and update their status.
I guess I will have to start taking my Facebook credits more seriously. It looks like Warner Bros. is certainly taking “watch now” movies more seriously with the expansion of five more movies to rent online.