Voxel launches App FastForward for interactive mobile ads

App virtualization company Voxel has officially launched its App FastForward technology, which turns existing mobile apps into interactive ads. These “try-before-you-buy” ads give users a playable mobile ad, with menus and load times stripped from the experience (where applicable).

Instead of asking developers to rebuild apps in HTML5 or otherwise modify games into short demos, Voxel’s technology automates the creation of the playable demo ad for the advertiser in question.

“Smart app marketers are throwing traditional creative out the window and putting the experience first, creating an interactive demo that is the ad,” said David Zhao, CEO of Voxel.