VIDEO: How KTLA.com used Facebook data to help its content go viral

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By Justin Lafferty Comment

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Through Facebook’s social plugins, businesses are finding new and innovative ways to attract readers and customers.

At the recent AllFacebook Marketing Conference in San Francisco, Jason Jedlinski, the Vice President of Digital Products & Platforms at Tribune Broadcasting, and Jay Budzik, the Chief Technology Officer at Perfect Market, Inc., showed attendees how a Los Angeles TV station found viewers through creatively using Facebook’s data.

Tribune partnered with Perfect Market for ads as well as unique Facebook integration techniques via Perfect Social on KTLA.com, such as making it easy to share a story to Facebook directly from the site, while tagging friends and adding custom context.

The site suggested friends with whom the reader could share, based on those friends’ Facebook data. For instance, if a friend likes pages about the Los Angeles Dodgers, when the reader is perusing a story about the latest Dodgers game, it would suggest that the reader share the story with that friend.

After integrating KTLA.com heavily with Facebook, Tribune found that traffic from Facebook rose by 97 percent. The test was so successful that Tribune then spread the Facebook integration to more of their news sites.

Jedlinski and Budzik then shared their experiences at the AllFacebook Marketing Conference, held earlier this month in San Francisco. Here’s the full video of their discussion:

This story was also cross-posted on sister site AllFacebook.

Main image courtesy of the KTLA Facebook page.