Mixpo, a Seattle-based company that specializes in video advertising technology, announced recently that it has acquired Facebook Preferred Marketing Developer ShopIgniter.
ShopIgniter will join Mixpo, but continue to work out of its Portland office. Mixpo acquired ShopIgniter to expand its cross-device capabilities. Financial terms of the deal were not disclosed.
Jeff Lanctot, the President and CEO of Mixpo, commented on the acquisition:
With Facebook and Twitter’s increasing focus on video and the overall growth in mobile advertising, we saw an opportunity to integrate ShopIgniter’s social and mobile capabilities with Mixpo’s multiscreen video ad platform. ShopIgniter has a tremendous product and a great team. We’re happy to welcome ShopIgniter employees to Mixpo, and know that our clients will be the beneficiaries of our combined efforts.
ShopIgniter CEO Matt Compton also talked about what this means moving forward:
Mixpo and ShopIgniter are very complementary companies. The fit between the products, customers and teams became obvious very quickly in our initial discussions. The combined company will be the clear leader in rich, interactive advertising across all devices and channels from desktop display to mobile social. We are excited to join forces with Mixpo and look forward to a seamless integration.