Facebook Launches Video Ads Creative Spotlight
Video ads are red-hot on Facebook, and the social network will showcase the best of them every month, in nine verticals, in its new Video Ads Creative Spotlight.
Video ads are red-hot on Facebook, and the social network will showcase the best of them every month, in nine verticals, in its new Video Ads Creative Spotlight.
The verticals Facebook will feature in its Video Ads Creative Spotlight are:
- Automotive
- Consumer goods
- Entertainment
- Financial services
- Gaming
- Restaurants
- Retail/e-commerce
- Technology/telecommunications/durables
- Travel
The social network said in a Facebook for Business post that Nielsen recently measured more than 300 campaigns featuring video ads, and it found that 73 percent of them showed “significant” lifts in ad recall, with an 86 percent average lift between test and control groups.
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