Victoria’s Secret, American Apparel Join Facebook Gifting Platform Wrapp

By Justin Lafferty 

Wrapp, which allows Facebook users to send free and paid electronic gift cards to their friends, has said that three new retailers have joined the fold: Victoria’s Secret, American Apparel, and Little Black Bag. Using Facebook as a platform, Wrapp noted that 1.25 million users of its iOS and Android applications have given 11.5 million digital gift cards — seen by 122 million Facebook users.

Wrapp CEO Hjalmar Winbladh welcomed the company’s newest partners:

Amazing, super-cool brands like Victoria’s Secret are exactly what Wrapp was designed for. All the heat these days is around ecommerce, but over 90 percent of sales still happen in stores. We created Wrapp to harness the power of the mobile, social revolution and use it to drive online consumers into brick-and-mortar stores.

Launched in Sweden, Wrapp reached more than 1 million users within 14 months of operation. The mobile app allows users to connect to Facebook and send free or paid gift cards to their friends. Already, major brands such as H&M, Adidas, Old Navy, Gap, and Sephora are part of Wrapp’s network.