USA Launches ‘Psych’ Social Media Thriller, ‘The S#cial Sector’

By Devon Glenn 

Today USA Network launches “The S#cial Sector,” an interactive murder mystery series based on the characters from “Psych.”

Over the course of eight weeks, “Psych” heroes Shawn and Gus (James Roday and Dulé Hill) and the show’s fans will try to solve the mystery of an online reality competition in which contestants are turning up dead.

Directed by Kirsten Nelson, who co-stars on the show as Chief Vick, a digital storyline will play out on the second screen with games, challenges, and prizes at the accompanying website, and on Twitter under the hashtag #SocialSector.

Fans can crowdsource the case by submitting their theories to Shawn and Gus on the “Fan Theory Board.” The duo will incorporate the best idea of the week into the game.

“The S#cial Sector” follows USA’s 2011 mystery game, “The HashTag Killer,” in which fans helped the heroes solve the crime.