Tumblr Continues Upwards Surge

By Kenna McHugh 

The ever so popular social microblogging site Tumblr has been on a rocket ride since the beginning of last year.

The blogging site’s unique user base soared in the last year, gaining 183 percent from May 2010 to May 2011, according to the Nielsen Co. “State of the Media: Social Media Report Q3 2011.

In the Social Media Report, it states that Tubmbr brought in 11.9 unique visitors in May, up from 4.2 million just a year ago. The microblogging site averages 21,280 messages and links posted daily. That’s an awesome number to behold and topping a number of blogs hosted by WordPress in June.

Tumblr currently hosts 29 million blogs and a little over 57 percent of Tumblr users are under the age of 34. Moreover, 25.2% of users were between 35 and 49, and 17.5% were at least 50 years old. Females made up a larger percentage of visitors (53.5%) compared to males.

Hands down, Tumblr is an easy-to-use system making it super simple to reblog posts to other social networks like Facebook and Twitter. The microblogging site hosts an eclectic group from fashion blogs to personal blogs to major newspaper blogs and even celebrity focused blogs.

It’s easy to speculate that more marketers will join the microblogging platform due to the young audience following. Tumblr will continue to become one of the most popular platforms for social networking.